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Eric Fernandez

Managing Partner
Sports Desk Media



Property Consulting Group (PCG) is a strategy-consulting firm discretely focused on the sports and entertainment industries.  PCG’s focus is on creating revenue for clients through creativity and innovation. 
 
SportsDesk Media, a next generation media technology company, was created and incubated by Eric Fernandez, Dan Migala and Josh Kritzer through PCG in 2012 to aid the sports industry in identifying fans, based on their unique affinities and passion points, and engaging them through digital media.  SportsDesk Media is the premier data targeting, management and media delivery platform for the sports industry providing teams, leagues, brand sponsors and advertisers a direct connection with sports enthusiasts to drive engagement and action.  Eric currently leads the day-to-day operations and growth of SportsDesk Media since 2014.
 
Prior to SportsDesk Media and PCG, Eric was Senior Vice President at MediaLink, a next generation, boutique consulting firm specializing in media and marketing.  MediaLink helps Fortune 100 clients navigate and profit from the evolving media/marketing landscape; emerging tech and media companies hire MediaLink to accelerate their growth and define new business strategies; and private equity and VCs bring us in to advise on investments and acquisitions.
 
From 2008-2013 Eric led engagement teams working with clients Anheuser-Busch, Coca-Cola, AT&T, GOGO Inflight Internet, Microsoft, JCPenny, Major League Soccer, Sports Media Ventures, SponsorHub, Skype, Millennial Media, Clear Channel and Bazaarvoice.
 
Prior to joining MediaLink , Eric spent 14 years with AT&T in various marketing and advertising positions.  Eric spent the final 6 years as the Executive Director of Sponsorships and Events where he oversaw global sponsorship strategy, contract negotiations and development and implementation of industry-leading marketing activation programs.  Eric oversaw an organization of 50+ people, a sponsorship portfolio of 55+ best-in-class partnership and an annual operating budget in excess of $150M.  Partnerships led by Eric included the US Olympic Committee, The Masters, NCAA, Williams Formula One, PGA Tour and numerous MLB, NFL, NBA and NCAA team properties and Music and Entertainment partnerships. 
 
Eric led AT&T’s sponsorship integration through mergers with SBC Communications, BellSouth and Cingular Wireless that transformed the company from a wired telecommunications company into a global communications and entertainment enterprise.  AT&T’s sponsorship portfolio played a key role in driving consumer perceptions of this brand transformation.  Sponsorships were used to connect with consumers via experiential engagements allowing them to interact with “The New AT&T” first-hand, thereby enhancing brand perception and driving transactions.  Eric’s sponsorship organization was recognized for their market leadership via receiving over 21 industry-awards between 2006 and 2008.
 
Eric holds a BBA in Finance/International Business from Baylor University.  He is on the executive committee of the advisory board for Baylor’s Sports Sponsorships and Sales (S3) major and is on the Advisory Board for Sports Media Ventures, a leading sports digital media company and SponsorHub.  Eric resides in Dallas, TX with his wife, Sylvia, and four children.