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Steve LaCroix

CMO
Minnesota Vikings



In his 14th season with the Vikings, Steve LaCroix serves as the team’s Executive Vice President & Chief Marketing Officer. LaCroix oversees all aspects of Vikings-generated revenues.  He also leads the team’s radio and television programming, websites, digital and social media initiatives, merchandise and e-commerce operations, community and special events, marketing partnerships, advertising, branding, promotions, graphic design, fan relations and game day activities. LaCroix’s sales and marketing team will be responsible for the transition of fans, corporate partners and the Vikings game-day experience to TCF Bank Stadium located on the University of Minnesota campus over the next two years.
 
Following the passage of stadium legislation in 2012, LaCroix immediately began a significant role on the Vikings stadium team, assisting with the design and construction process. He is also directing all sales, marketing and revenue-generating initiatives for the new facility set to open in 2016, including pursuing Naming Rights, Founding Partnerships, technology solutions and brand integration opportunities for the facility as well as overseeing multiple new offerings related to season tickets, premium seating, club seats and suites located in the stadium. Together with Van Wagner Sports & Entertainment, the third party assisting the Vikings in the sales process, LaCroix developed and managed the opening of the New Stadium Preview Center and its adjacent downtown offices. The Preview Center is a 7,500 square-foot interactive space, designed to give Vikings fans their first detailed look at the new stadium and the future game experience, is the largest ever built by an NFL team and overlooks the stadium construction site. LaCroix and the Vikings continue to explore all avenues to ensure the new stadium provides the premier fan experience for Vikings fans.
 
Prior to joining the Vikings, LaCroix worked as the Director of Sponsorship Sales for Pacers Sports and Entertainment in Indianapolis, IN, from 1999-00. His main responsibilities included overseeing the corporate sales efforts for the National Basketball Association’s Indiana Pacers, the WNBA’s Indiana Fever and other sports and entertainment events held at Conseco Fieldhouse, for which he negotiated the naming rights deal.  Conseco Fieldhouse (recently renamed Bankers Life Fieldhouse) is widely considered one of the premier venues in the NBA and elevated the Pacers into the top third of the league in local revenue, despite being the NBA’s fifth-smallest market.  LaCroix’s tenure with Pacers Sports & Entertainment began in 1991 as an intern in ticket sales.
 
LaCroix earned his bachelor’s degree at the University of Iowa and his master’s at Western Illinois University. Steve and his wife, Sue, who holds her bachelor’s degree in nursing from the University of Iowa, have two children – Katie and Alex. The LaCroix family resides in Minnetonka.