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Stephen Master
Senior VP, Global SportsNielsen
Stephen Master is a Senior Vice President at the Nielsen Company and runs the Sports Group. Nielsen is the world's leading provider of marketing information, audience measurement and business media products and services. The Nielsen Sports Practice works closely with every major sports property including the USOC, NASCAR, NFL, NHL, NBA and Major League Baseball as well as leading companies/brands that invest in sports sponsorships & media such as Anheuser Busch, Nestle, Pepsi and Unilever. As the head of the Nielsen Sports Group, Stephen developed the “FANALYTICS” platform which provides brands & properties with a deeper understanding of how fans consume sports content as well as measuring the impact of sports sponsorship investments. He also created the Nielsen N-Score which is the leading measurement tool for evaluating the brand effect of professional athletes and sports personalities, enabling advertisers to make smart marketing decisions on commercial endorsements.
Prior to joining Nielsen, Stephen was the VP of Business Development of Corporate Sponsorships at the National Football League. Before the NFL, Stephen worked at Octagon Worldwide as the VP of Marketing Solutions where he worked with leading brands to incorporate sports, music & entertainment into their marketing portfolios as well as to activate and leverage those investments at retail. Mr. Master also previously worked at the National Basketball Association, where he served as the Director of Business Development in the International Group. Stephen graduated from the University of Michigan, received an MBA from the Kellogg School of Management at Northwestern University and is currently an adjunct professor at NYU’s Stern School of Business where he teaches a Sports & Entertainment Marketing course.
