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Bernie Mullin

Chairman CEO
The Aspire Group



Dr. Bernie Mullin is Chairman and CEO of The Aspire Group, a leading global management and marketing consulting business focusing on the sport and entertainment industry that partners with its clients to implement “Next-Practices” that are the product of incisive strategic consulting and research. As a result Aspire consistently delivers winning brands, significant revenue enhancement and produces strong sales and service cultures. Aspire provides a distinct competitive advantage in maximizing organizational and marketing effectiveness, growing revenues and attendance by building an avid and sustainable fan base. Under Bernie Mullins guidance, The Aspire Group has rapidly grown into a $50M company with over 225 full-time employees serving more than 100 sport and entertainment industry clients located in seven countries on three continents, Aspire represents best-in-class leagues, universities, teams, sports properties and consumer brands. Aspire’s purpose is probably best exemplified in over 30 proprietary Fan Relationship Management Centers currently operating in the USA, Canada, and United Kingdom.
 
An internationally-acclaimed management and marketing consultant and speaker, who along with Doctors Bill Sutton and Steve Hardy, literally wrote the book, entitled “Sport Marketing”, Bernie Mullin has over 30 years of experience as a chief executive or senior director in iconic and highly visible sport and entertainment organizations. In his career, he has specialized predominantly in start-ups and turn-around situations, building winning organizations and developing people to sustained peak performance. Bernie and the Aspire staff have a highly successful track record of rapidly growing revenues and attendance to unprecedented levels while simultaneously reducing operating losses. This is accomplished through the creation and execution of many of Aspires proprietary "Next-Practices" programs that helped produce numerous league and franchise all-time attendance records; record revenue and profit growth; and increased enterprise value.